When we talk
about anything ‘viral’, we are referring to a scenario in which information
travels from one person to another – through the help of the internet, or any
other means.
Somebody might
busy him or herself with the question of ‘how
does the spread of information concern a person to the point that s/he will
attempt to become resistant to it?’, it is necessary to be aware of the
issues that are raised in this article, in order to know why one must become
resistant to such things.
When does information travel and at what
speed?
In communication
models, there are different stages of: initiating information, receiving the information
and providing a feedback to the sender (a condition which rotates, until
communications end).
According to Schramm (1955) and Wood (2009), the Interactive Modelsees the receiver or listener providing feedback to the sender or speaker.
The speaker or sender of the message also listens to the feedback given by the
receiver or listener. Both the speaker and the listener take turns to speak and
listen to each other. Feedback is given either verbally or non-verbally, or in
both ways.
You could, therefore, see that information
travels when the possessor decides to share the information with any person
that s/he wishes.
… The speed
at which information travels
Information might not travel at the speed of
light (due to uncontrollable circumstances), but it has the capacity to travel
far and wide (within a period of time). Also, immediately information is
released, it will begin to spread through every mean available to it: then, it
will become viral.
Why becoming
resistant to viral opinions?
‘Viral opinions’ imply negativity, but might
not be negative entirely. There are two types of information that could go
viral (in the public domain).
1.The good information, and
2.The bad information.
You need to become resistant to the bad
information that might go viral against you in order to avoid damage on your
personality. However, you can only become resistant to the circulation of
information about what you have not committed, while you could rebuild your
image from the circulation of the information about what you committed. So,
prevention is better than cure.
You need to
become resistant to viral opinions due to the following:
a.To safeguard your personality, because, viral opinion (sometimes) might
cost your living – if adequate measure is not taken to quench the information
being circulated.
b.Viral opinions can put your offerings or family in danger of
repression.
c.Viral opinions will deny you endorsement deals (as a showbiz
personality), if not corrected immediately.
d.It could make you to lose the respect that you have gained through
sleepless nights.
e.Your business competitors could do anything or go to any length –
just to see you fall-off from the esteemed level that you are.
Damages are
done through viral opinions but you could become resistant by taking some of
the measures below:
i.Always maintain openness in dealing with your business associates.
ii.Let people know that you stand for integrity and do not compromise
on any matter, at any time.
iii.You must engage the service of a Public Relations Personnel, when
your image is being tampered with, so that the public will get the right
information about you.
iv.Avoid falling into traps (through shady deals), and when you
engage in such – do not cover up when you are caught. This is, however, not to
support indecency, but to give you a tip that there will not be ‘a cover’ for
your shady deals.
v.You must apologise to the people that you wrong, and accept to
face the consequences of your actions.
Source: Google.
According to Maxim, a broadstatement of principle,thetruthandreasonableness of whichareself-evident. A rule
of equity, thesystem of justicethatcomplementsthe ‘common law’, "He who comes into equity must come with
clean hands".
In other words, if any person
would become resistant to viral opinions, that person must be somebody that
does not commit what the viral opinions accuse him or her of, as a person can
only counter an accusation if he or she is sure that such accusation has never
happened, through him or her.